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China Marketing International Conference 2019 and China Innovation Exhibition

July 22 @ 8:00 am - July 25 @ 5:00 pm

Globalization 2.0: China and the World Market

Welcome to the Seventh Annual China Marketing International Conference of Chinese Scholar Marketing Association (CMIC 2019), co-organized by Chinese Scholar Marketing Association, South China University of Technology and Guangdong Enterprise Brand Construction Promotion Association. The conference aims to establish a high-level platform featuring interactive exchange among academic, business, government, and non-profit organizations.

Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit papers targeting China’s contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia, the latest research developments in marketing theory and practice.

In recent years, both the Chinese market and the global market have undergone earth-shaking changes, and the era of globalization 2.0 is here. With the continuous implementation of the “Belt and Road” strategy, the unremitting development of the the Guangdong-Hong Kong-Macao Greater Bay Area, and the constant advancement of China’s national brand strategy, Chinese companies are facing unprecedented challenges as well as opportunities. In the era of globalization 2.0, Chinese companies more than ever need to make use of world-class management wisdom and strategic vision to adapt to the new world market ecosystem and find new development opportunities. At the same time, Globalization 2.0 has brought new directions, new resources and new platforms for the study of marketing theory and practice. Top scholars in the world are playing a bigger role in telling Chinese stories in the world language and helping Chinese companies acclimate to the new era.

Co-organized by the Chinese Scholars Marketing Association and Guangdong Enterprise Brand Construction and Promotion Association, China Marketing International Conference and China Innovation Exhibition will be held on July 22-25, 2019 at the Guangzhou Baiyun International Convention Center. The theme of the conference is Globalization 2.0: China and the World Market.

This year’s conference will inaugurate simultaneous forums on scholarly research, business practice, and public policy. Leaders from academia, industry, and government are invited to gather in Guangzhou. They will focus on the frontiers of marketing theory and social hotspots, sharing the wisdom of smart companies with practical cases. Meanwhile, scholars will also present their cutting-edge research results, and exchange ideas with business leaders on the application of research results, bringing about inspiration to companies in various industries and fields. This exciting event promises to be a wonderful occasion for participants with different backgrounds to exchange innovative ideas and explore business opportunities.

As such, the 2019 CMIC conference will be a premium event by integrating government, education, and business, and for the first time, cross jumping from ivory tower to industry and market. Big data, Internet of Things, Biotechnology, AI, 5G and other laeding-edge technologies are presented all together. It is a concerted exhibition of China’s innovation, a promotion of Chinese technology brands, a collision and exploration between Chinese innovators and the world’s top wisdom, and an inaugural voyage of more Chinese brands entering the world market.

The annual China International Marketing Conference (CMIC) has been successfully held for six years thus far: at China University of Mining and Technology (Xuzhou) in 2013,Huazhong University of Science and Technology (Wuhan) in 2014, Xi’an Jiaotong University (Xi’an) in 2015, China University of Petroleum (Qingdao) in 2016, University of International Business and Economics (Beijing) in 2017, and Shanghai University of Finance and Economics (Shanghai) in 2018.


July 22 @ 8:00 am
July 25 @ 5:00 pm


Chinese Scholar Marketing Association


Guangzhou Baiyun International Convention Center