Consumer Data Analyst

PepsiCo

Job Description
Consumer Data Analyst
PepsiCo Sales, Inc.
433 W Van Buren Street, Chicago, IL 60607

Duties:

Responsible for managing PepsiCo digital platforms and Consumer Relationship Management (CRM) strategy and implementation. Manage PepsiCo consumer data acquisition strategy and integrations, and coordinate PepsiCo’s portfolio CRM program. Responsible for elevating the impact of consumer data, digital platforms and CRM at PepsiCo by clearly communicating complex solutions to non-technical people. Help facilitate the development of PepsiCo’s future digital and CRM platforms to keep PepsiCo ahead of the curve, and act as a trusted advisor to key stakeholders and proactively stay closely connected to them in the development and optimization of digital platforms and CRM programs. Develop PepsiCo-wide internal marketing initiatives to build awareness and adoption of the importance of consumer data, digital platforms and CRM. Responsible for rolling out templates for website tagging, tracking and other modules, including developing reusable knowledge assets. Create and maintain spreadsheets and other outputs for reporting and analytics for owned media. Execute multiple tests and proofs of concept including evaluating if the business intelligence is consistent with client needs.

Qualifications/Requirements:

Job Requirements: Bachelor’s degree (U.S. or foreign equivalent) in Marketing Analytics, Economics, Communications or related and three (3) years of experience in the job offered or related role. Must have three (3) years of experience with: implementation of marketing platforms and tag management tools including Google Analytics and Google Tag Manager; digital platforms and eCommerce basics, including traffic and conversion drivers, search optimization, and the consumer’s path to purchase journey; website tracking implementation and optimization; digital platform and CRM; developing, executing and measuring digital campaigns; Consumer Relationship Management (CRM) technologies, including evaluating and optimizing CRM programs; one of the email service providers, such as Salesforce; and performing email marketing testing techniques, such as A/B testing. Must have two (2) years of experience with: first-party data, including capturing demographic, behavioral and attitudinal first party data, and leveraging first-party data to uncover insights relevant to specific categories; and transforming complex analytics to business-shaping actions and delivering business-shaping actions to non-technical business users in both oral and written forms.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

PepsiCo is an equal opportunity employer. Minorities/Females/Disability/Protected Veteran.

Relocation Eligible: Not Applicable

Job Type: Pipeline

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

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