Loop
Responsibilities
- Own the strategy and execution of content that drives full-funnel customer acquisition campaigns – including guides, lead magnets, and videos.
- Drive engagement by communicating Loop’s awesome features to our members.
- Build, own, and manage the content calendar from concept through execution.
- Drive website traffic, increase conversion and improve engagement.
- Craft beautiful & engaging copy across blog, website, product, & marketing materials.
- Collaborate with Sales, Product, and Customer Success to take input into account while launching different campaigns.
- Orchestrating content strategy to support both product-led & sales-led growth.
- Attract & engage great talent to grow our team of talented writers & designers.
- Provide a clear tone of voice & ensure brand consistency across our communications.
- Report on KPIs, track progress, & draw insights into the performance of our content.
Requirements
- 3+ years experience in Content Marketing, Growth Marketing, or equivalent
- Demonstrated success in creating a variety of cross-channel content assets for a B2B or technology company (e.g. blogs, social, email, webinars)
- Hands-on experience with SEO and web traffic metrics
- Ability to analyze and report campaign performance to the team
- Comfortable working in SaaS analytics tools, Excel, and managing data
- The editorial mindset with an ability to understand the B2B audience Able to produce high-quality copy that is clear, engaging, and light-hearted