Content Marketing Manager

Loop

Responsibilities

  • Own the strategy and execution of content that drives full-funnel customer acquisition campaigns – including guides, lead magnets, and videos.
  • Drive engagement by communicating Loop’s awesome features to our members.
  • Build, own, and manage the content calendar from concept through execution.
  • Drive website traffic, increase conversion and improve engagement.
  • Craft beautiful & engaging copy across blog, website, product, & marketing materials.
  • Collaborate with Sales, Product, and Customer Success to take input into account while launching different campaigns.
  • Orchestrating content strategy to support both product-led & sales-led growth.
  • Attract & engage great talent to grow our team of talented writers & designers.
  • Provide a clear tone of voice & ensure brand consistency across our communications.
  • Report on KPIs, track progress, & draw insights into the performance of our content.

Requirements

  • 3+ years experience in Content Marketing, Growth Marketing, or equivalent
  • Demonstrated success in creating a variety of cross-channel content assets for a B2B or technology company (e.g. blogs, social, email, webinars)
  • Hands-on experience with SEO and web traffic metrics
  • Ability to analyze and report campaign performance to the team
  • Comfortable working in SaaS analytics tools, Excel, and managing data
  • The editorial mindset with an ability to understand the B2B audience Able to produce high-quality copy that is clear, engaging, and light-hearted

To apply for this job email your details to hello@cturtle.co

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