Manager, B2B Marketing

Mastercard

Our Purpose:

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title:
Manager, B2B Marketing

The Integrated Marketing & Communications team (IMC) is looking for a B2B Marketing Manager to Serve as the voice of the stakeholder by partnering with the Sales teams to create marketing solutions for customers, leverage Mastercard’s assets and marketing platforms and deliver a consistent and differentiated stakeholder experience. The ideal candidate is passionate about the customer experience journey, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset.

Your role:

In This Client-facing Position, You Will

  • Lead execution of B2B /Product programs in support of global brand B2B strategy, including webinars, trade shows, events, and websites
  • Develop and research thought leadership content and communication of subject matter expertise in the marketplace
  • Use partnership with Sales to support planning and generation of leads and business wins for Mastercard products and solutions
  • Lead execution of lead generation campaigns to drive customer interest in Mastercard (e.g., webinars, seminars, etc.)
  • Guide development of presentations and materials to respond to customer RFPs
  • Interact and coordinate with partners’ consumer marketing groups to ensure appropriate delivery of marketing programs directly to consumers (inc. brand approvals)
  • Measure past campaign performance and success, including developing desired specifications for campaign performance measurement and evaluation
  • Monitor and make adjustments to B2B Marketing budget for own projects to ensure that all campaigns, programs, and activities are within allocated budget

Due to COVID-19, most of our employees are working from home. We’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we’re all in this together.

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.

Corporate Security Responsibility

All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And Therefore, It Is Expected That The Successful Candidate For This Position Must

Every person working for, or on behalf of, Mastercard is responsible for information security.

  • Abide by Mastercard’s security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

To apply for this job email your details to hello@cturtle.co


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