Marcom Manager

KOTO - Know One, Teach One

Mission Statement:

To empower at-risk youth to pursue lives of dignity by providing life-skills, training and opportunity.

Vision Statement:

As a social enterprise we strive to provide positive permanent change for at-risk and disadvantaged youth through the transformative power of social enterprise.

KOTO Value Statement:

We perform always to the highest of standards for all our customers and we do this to the best of our ability and respectfully.

Respect – Performance – Customer Centric

Position Description
Marketing and Communication Manager
Responsible for the overall strategic and operational functions of Sales, Marcom, PR, and Branding.

Reporting Structure
This position reports directly to the Founder/Chief Executive Officer
This position line manages : Sales Executive, Designer, Grant management and Marketing Officer

Key Working Relations
Internal: KOTO staff, trainees
External: Donors, Partners, Customers, Suppliers, Marketing agencies, Local authorities

PRIMARY DUTIES, RESPONSIBILITIES AND KEY DELIVERABLES

The Marketing and Communication Manager will be expected to successfully manage and deliver on:

Sales and Marketing strategies development and execution
• Analyze marketing research and data to identify trends and insights to support the marketing strategy and plan
• Develop new and creative growth of products and services
• Facilitate marketing content development and deployment. Manage corporate and media relations
• Propose and pursuit KPIs system for communications, sales and marketing’s upon approval
• Drive market engagements
• Organize, manage, and implement marketing executions to ensure timelines and deliverables are met
• Identify opportunities and manage lead touch points from online and offline advertising, website, social, email marketing
• Develop sales strategy for the markets and increasing sales activities to reach the agreed Sales Target.
• Work with designer and digital lead to develop communication materials and successfully execute marketing plans that are aligned to the marketing strategy

Marcom team development
• Manage the Team ensuring consistency in message and synergy.
• Make staffing and hiring decisions with the support of the Human Resources department.
• Build and develop a Team which is competent, commercially astute, dedicated and efficient with clear development plan/ KPIs/ team spirit and professional coaching/training.
• Ensure a positive attitude is maintained even when under pressure to achieve the marketing and sales objectives for each quarter in the year.

Build and manage Marcom budget
• Make budgets and enable with specific campaigns, pricings, packages and other activities /offers to drive to meet company revenue and funding goals.
• Monitor the efficiency of Marcom budgets allocated

Grant management and reporting
• Build a database of grantors/funders and seeking for a grant writer to ensure all grants/awards are applied in a good, timely and high-quality manner.
• Ensure all programs that are funded from any grants/funders are well managed, monitored, evaluated and reported to sponsors/funders.
• Build and foster new and existing relationships with funders, donors, corporate sponsors/partners and individual sponsors; oversee the management of KOTO trainee sponsorship program

Other tasks as assigned

QUALIFICATIONS AND PERSON SPECIFICATIONS
Education
Bachelor degree in Sales/Marketing or relevant field or higher

Experience
• At least 5 – 7 years of experience in managerial position of Sales/Marketing/Business Development. Experience in Food and Beverage industry and/or development sector is a plus.
• Demonstrated managerial skills, including experience managing complex marketing programs.
• Demonstrated ability to run marketing programs including digital marketing
• Demonstrated ability to develop strategies, create and manage budgets, develop staff
• Demonstrated ability to deliver on unit revenue targets and goals.
• An in-depth knowledge and understanding of the political, economic and social context in Vietnam, as well as experience working with national and local government agencies and authorities.
• Demonstrated ability to effectively interact with senior management, boards of directors, partners and supporters, community organizations, government officials, corporate executives, general public, and foreign and national staff.
• Demonstrated ability to work as a member of a team; to give and receive direction.
• Demonstrated excellence in organizational, developing budgets, analytical and problem-solving skills.
• Project management skills.

Personal attributes:
• Strategic
• Results oriented
• Team work
• Creative and innovative

To apply for this job email your details to hello@cturtle.co

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