Botsync
About the job
The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
- Identify target audiences, objectives and desired outcomes of marketing campaign
- Research and develop marketing strategy, and evaluate success strategy
- Develop content of marketing campaigns
- Design marketing plans and lead marketing campaigns/projects
- Come up with unique and creative ideas for marketing collaterals
- Draft regular content for online platforms such as blogs, social media, publications, brochures, articles
- Increase online sales enquiry and lead generation
- Work closely with sales and product team to create content on latest features, developments, and deployments
Qualifications
- Bachelor’s degree in marketing, communications or related field
- 0 – 2 years of relevant experience
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
- Candidate must be a Singapore Citizen or a SG Permanent Resident
- Extensive experience in creating content for marketing collaterals
- Ability to grasp complex technical product details and translate them into value-based messaging
- Excited about startup culture