Strategic Designer (Growth Project)


The Strategic Designer (Growth Project) helps design the Doodle’ new business ideas from Discovery, Define, ideation to MVP and delivery phase using the core Human Centered Design approach. By being open-minded,  strategic, and commercially sharp, the Strategic Designer (Growth Projects) take the project team to journey of business model discovery, product experiments, idea testing so that the final business model outcome is something disruptive, viable and extremely unique to the consumers in the region.

This is the unique opportunity to be a part of the early stage of a break-through business idea, to take ownership of the business and to grow and scale an impactful idea.    Business travel in the region and/or around the world is offered.

Main areas of focus:

  • Growth Project research, discovery, making, testing, MVP and delivery
  • Explore best practices from leading markets with a curiosity to understand key challenges and opportunities to adapt to Vietnam and in the region.
  • Craft and define a business model together with the management team.   Test and iterate it continuously.
  • Build and deliver an ongoing business idea by working with different internal and external stakeholders.
  • Further detailed briefing when onboarding.

Why should you apply?

A chance to grow and make an impact with a fast-growing, dynamic company that specializes in solving problems strategically and creatively using Design Thinking.

Become a partner-in-crime with some of the most creative, strategic and experienced minds in the industry.

Competitive salary and benefits. Hybrid working environment.

What are we looking for?

Candidates with a background in business consultancy, user research, brand strategist, facilitators are suitable for the role.   A keen advocate and practitioner of Design Thinking is a great plus.  Candidates with dynamic, international experience, and commercial sense are a great plus.


We love to work with curious, optimistic, and ambitious teammates. We also want people with long-term commitment, an inclusive mindset, and an agile spirit. Ultimately, it’s your experience and mindset that matter most.


Familiar with Human-Centered Design, Design Thinking, Research, and CX/UX/UI areas.

Experience in EduTech is a huge plus.

Exposed and experienced in brand design, business/strategy consultancy, workshop facilitation/training, User Research, Customer Experience Design Projects.

Exposed and experienced with using various collaboration tools and resources: Mural, Miro, Zoom, Team.

At least 5 years working experience. Willing to travel. Flexible with work hours.

Excellent written and spoken communication skills in English and Vietnamese required.

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