Syngenta
About the job
Description
- Define Direct Sales Channel picture of success i.e. distribution, in-store merchandising, assortment, etc. to be in line with the brand strategies and communication message .
- Work with distributor team (Sales & Marketing) to define channel activities
- Manage all POSM, manage BTL budget within assigned region
- Work with Market Development team to define and create farmer activities
- Manage all POSM, manage BTL budget within assigned region.
- Develop integrated activity calendar for the direct sales including NPI, in-store visibility, consumer, trade promotion, activation to deliver Channel target and gain market share
- Responsible for Direct Sales Channel promotion and visibility activities based on budget allocated for each channel (C1, C2, Farmer)
- Fully responsible for Trade promotion budget management for Direct Sales Channel
- Conduct regular business analysis review for Direct Sales channel, campaign/launch tracking and propose learnings, action plan for improvement
- Perform customer segmentation and develop relevant growth strategies to optimize spending
- Continuously source, update and communicate latest developments, trends, initiatives and competitive actions in the channel, assessing implications/opportunities for the channel
- Participate and input into monthly Demand, S&OP meeting
- Manages and Deliver Financial Commitments
Qualifications
Qualification
- The position requires good technical and sales background in agriculture. A basic degree is essential.
- Marketing degree with MBA strongly preferred
- Minimum 6 years experience in sales of agricultural products
- Excellent knowledge of MS-Excel
- In depth understanding of Data & Data Management
- Report Writing skills
- Good communication and interpersonal skill
- A track record of Trade Marketing, Sales Operation management
- Experience in Sales, Trade Marketing or Brand Marketing
- Communication skills
- Self-starter
- Fluently in English
- Able to work under pressure & take work load
- Commitment to deliver within timelines
- Highly Committed
Primary Location
VNM-Ho Chi Minh
Other Locations
Vietnam
Job
Sales