Trade Marketing & Channel Lead

Syngenta

About the job

Description

  • Define Direct Sales Channel picture of success i.e. distribution, in-store merchandising, assortment, etc. to be in line with the brand strategies and communication message .
  • Work with distributor team (Sales & Marketing) to define channel activities
  • Manage all POSM, manage BTL budget within assigned region
  • Work with Market Development team to define and create farmer activities
  • Manage all POSM, manage BTL budget within assigned region.
  • Develop integrated activity calendar for the direct sales including NPI, in-store visibility, consumer, trade promotion, activation to deliver Channel target and gain market share
  • Responsible for Direct Sales Channel promotion and visibility activities based on budget allocated for each channel (C1, C2, Farmer)
  • Fully responsible for Trade promotion budget management for Direct Sales Channel
  • Conduct regular business analysis review for Direct Sales channel, campaign/launch tracking and propose learnings, action plan for improvement
  • Perform customer segmentation and develop relevant growth strategies to optimize spending
  • Continuously source, update and communicate latest developments, trends, initiatives and competitive actions in the channel, assessing implications/opportunities for the channel
  • Participate and input into monthly Demand, S&OP meeting
  • Manages and Deliver Financial Commitments

Qualifications

Qualification

  • The position requires good technical and sales background in agriculture. A basic degree is essential.
  • Marketing degree with MBA strongly preferred
  • Minimum 6 years experience in sales of agricultural products
  • Excellent knowledge of MS-Excel
  • In depth understanding of Data & Data Management
  • Report Writing skills
  • Good communication and interpersonal skill
  • A track record of Trade Marketing, Sales Operation management
  • Experience in Sales, Trade Marketing or Brand Marketing
  • Communication skills
  • Self-starter
  • Fluently in English
  • Able to work under pressure & take work load
  • Commitment to deliver within timelines
  • Highly Committed

Primary Location

VNM-Ho Chi Minh

Other Locations

Vietnam

Job

Sales

To apply for this job please visit job-plus.co.

Job Overview
Job Location